Reputation Management has now gone beyond the realm of issuing reactive press releases and press conferences. Our experienced specialist in the content services team can work with you in creating compelling content for diverse news, internet and trade media with the single-minded objective of delivering thought leadership in your industry domain.

The spiral of the internet has unified communities across the world into ‘interest’ based verticals. The mobile internet is also emerging as one of the most cohesive platforms to build robust marketing campaigns in the APAC region. ZZEBRA’s social communications and new media team actively work with clients to scan this horizon and deploy tools that achieve marketing goals within communities. We also work with Clients to build offline communities, which can be strategically leveraged in the future.

Most often, Clients remember to deploy PR firepower only when a crisis breaks. Our experienced crisis and issues management team work along with organizations to pre-empt any potential crisis situation. These include outlining 360 degree scenario identification, developing key messaging, media training and providing media play to counter balance damage when it is needed the most. We would never allow any of the above to happen, but in case it does happen, rest assured, our experience would definitely be a strategic weapon in your armour.

The Indian sub-continent is probably one of the most complex social mesh to capture. With over ten thousand languages and thirty thousand sub-dialects, targeting key messages to build support for an issue is a significant challenge. Our public affairs team partner clients in developing campaigns that influence decision makers in the bureaucracy, policy and media positively.

India is currently on the radar of global corporations. Given the extremely high budgets for ATL spends, PR is definitely a cost optimizer in reaching out to diverse communities across the region. Our team of experienced pros in the media practice team ensures that your messages are customized for each market and deliver higher SOV than your competition.

The sheer pace of growth in the Indian market has resulted in media fatigue when it comes to new product launches. Our specialists in the consumer and lifestyle space work with clients to develop unique dimensions, which deliver surprising results to our Clients for their new product launches. We love to work on challenges that stretch our teams to the hilt and deliver ROI and promotions for you.

The Indian sub-continent is a complex smorgasboard of influencers across diverse ethnicities and social strata. ZZEBRA’s experienced CSR team works with Clients to identify the pivots of your campaign and builds key messaging to win and influence behaviour on a long-term basis. To know how we can help you influence the influencers, contact prashant@zzebra.net

In a country of over 1 billion people, there are over 50 million investors. With the gradual shift to Capital Account Convertibility, Indians are now investing not only in India, but other foreign countries too. To be in the radar of these investors, companies need to track their social and behaviour patterns not only online, but offline also. Our Financial Services team works closely with clients to work on investor catchments areas, thought leadership platforms, analyst conferences, media one-to-ones, to ensure that the message reaches the moneybags consistently.