Reputation Management has now gone beyond the realm of issuing reactive press releases and organizing press conferences. Zzebra’s specialists in the content services team work with you to create compelling messages for diverse target audiences, including the digital space, with the single-minded objective of delivering thought leadership in your industry domain.

The power of the internet has unified communities across the world into ‘interest-based’ verticals. Mobile networks are also emerging as one of the most cohesive platforms to build robust marketing campaigns. Zzebra’s social communication and new media team actively works with clients to scan this horizon and deploy tools that achieve marketing goals within communities. We also work with clients to build offline communities, the benefits of which can be strategically leveraged in the future.

More often than not, clients think of deploying PR firepower only when a crisis breaks out. Zzebra’s experienced crisis and issues management team works along with organizations to pre-empt any potential crisis. These include outlining a 360⁰ scenario identification, developing key messaging, media training and providing media play to counter balance damage when it is needed the most. We would never allow any of the above to happen, but just in case, rest assured our experience will definitely be a strategic weapon in your armour.

The Indian sub-continent is probably one of the most complex social meshes to capture. With over ten thousand languages and thirty thousand sub-dialects, identifying key messages to build support for an issue can be a significant challenge. Zzebra’s public affairs team partners clients in developing campaigns that influence decision makers in the bureaucracy and media, positively.

India is currently on the radar of major global corporations. Given the extremely high budgets for ATL spends, PR is definitely a cost optimizer in reaching out to diverse communities across the region. Zzebra’s team of professionals in the media practice team ensures your messages are customized for each market and deliver higher Share of Voice than your competition.

The sheer pace of growth in the Indian market has resulted in media fatigue when it comes to new product launches. Zzebra’s specialists in the consumer and lifestyle space work with clients to develop unique dimensions, which deliver surprising results to our clients for new product launches. We love to work on challenges that stretch our teams to the hilt and deliver ROI and promotions for you.

The Indian sub-continent is a complex smörgåsbord of influencers across diverse ethnicities and social strata. Zzebra’s experienced team works with clients to identify the pivots of your campaign and build key messaging to win and influence behaviour on a long-term basis.

In a country of over a billion people, there are over 50 million investors. With the gradual shift to Capital Account Convertibility, Indians are investing not only in India but in other countries too. To be on the radar of these investors, companies need to track their social and behaviour patterns both online and offline. Zzebra’s financial services team partners closely with clients to work on investor catchments areas, thought leadership platforms, analyst conferences, and media one-to-ones, to ensure that the message reaches the moneybags consistently.